1. Overview

Our Website is owned and operated by Saleri Valentina FZE, a company duly incorporated under the laws of the United Arab Emirates and of the Dubai World Trade Centre Authority, with license No. L-3011, having its registered seat at FD 92 SRT Sheik Rashid Tower, 19th floor, Dubai World Trade Centre (the “Company”).  We are strongly committed to respecting the privacy of all persons using our website (the “Website“) and the protection of any personally identifiable information which we may collect on our Website and/or use as part of our data collection process and/or which you may choose to share with us via telephone, email or otherwise (the “Other Channels”). Such personal information will be collected and/or used in accordance with the terms and conditions of this Privacy Policy, which is part of and incorporated into the terms of use of the Website.

The following are the contact details which you can use to contact us in case of doubt about this Privacy Policy or in case you would need assistance:

Email address:

Telephone number: 0585003983


  1. Your Express Consent to Collection and Use of Information

The Company reserves the right to collect such personally identifiable information as, name, address, telephone number, e-mail address, or other relevant information that we use as part of our data collection process on the Website or via the Other Channels, such as the use of cookies or certain other information you may provide to us, etc. (“Personal Information“) as set forth in this Privacy Policy. We hold all such Personal Information on secure servers and treat it as fully confidential.

By choosing to access our Website and/or communicating with us through the Other Channels, you are indicating your express consent and acceptance to the collection, transfer, processing, use and storage in accordance with this Privacy Policy of any Personal Information which may be obtained from you as result. If you do not agree with any of the terms and conditions set forth in the Privacy Policy, or have any questions, please contact us directly at, and we will be pleased to assist you with your concerns.

We will not sell your Personal Information to third parties. We may, however, share selected customer information with the following third parties:

  • companies such as payment service providers, warehousing service providers and delivery companies for the purposes of processing your payment and managing your order, including delivery and returns;
  • concessions and partners who are responsible for delivering their products directly to you or providing services, such as makeovers, in our stores;
  • purchasers and their advisors following a sale of all or part of our business, so that they can continue to provide services to you;
  • government bodies or other authorities if necessary to comply with regulations or law or to assist with law enforcement, or to protect our property and other rights;
  • agencies who help us collate statistics about site traffic, sales, demographics, and other commercial information to enable us to tailor the services we provide to you and other customers.

We will retain your Personal Information for as long as it is legally required, and to support the business purposes for which it was obtained – we will then dispose of it promptly and securely.

You have the following rights which you may exercise in relation to the Personal Information we process about you:

  • to access a copy of your Personal Information;
  • to require us to delete your Personal Information;
  • to require us to correct inaccurate Personal Information;
  • to restrict our use of your Personal Information;
  • to object to our use of your Personal Information;

Where you wish to exercise any of these rights, you must first verify your identity to our satisfaction.

  1. Protection of Personal Information Against Third-Party Access or Use

We store all Personal Information on a secure server, and we seek to use procedures designed to protect Personal Information from accidental or unauthorised access, destruction, use, modification, or disclosure. We will seek to ensure that your Personal Information is kept confidential and secure in accordance with this Privacy Policy, and that the appropriate technical and organisational measures to prevent unlawful or accidental destruction, accidental loss, unauthorised disclosure or access or other unlawful forms of processing are implemented. Although we will strive to take commercially reasonable security precautions regarding all Personal Information, visitors or users to the Website and agree that the Company does not control the transfer of information or data via the Website or over any other electronic facilities or media.

  1. Changes to Privacy Policy

Since we are constantly making changes and upgrades to our systems and services in order to better serve you, we anticipate updating this Privacy Policy from time-to-time. Therefore, we reserve the right to revise or alter the content of this Privacy Policy in any manner and at any time, without notice. Your subsequent and/ or continued use of the Web Sites/Apps and the other Channels following a posting of changes to the Privacy Policy will constitute your acceptance of such changes.

  1. Third Party Web Sites

You may be able to access certain third-party websites through links on our Website. We are not, however, responsible for any other websites, their respective privacy policies, or other content nor how they treat information about their visitors or users. We strongly advise you to check their privacy policies to find out how they are treating your Personal Information.

All credit/debit cards details and personally identifiable information will NOT be stored, sold, shared, rented, or leased to any third parties.

  1. Cookies

A cookie is a small data file which, in the form of a unique anonymous code, is sent to users’ browser from a web server and then stored on the hard disk of your computer, smart-phone and/or tablet. Cookies may allow the correct use of an internet website (so-called technical cookies), or they may serve to verify the User’s preferences in their online surfing in order to propose advertising in line with such preferences (so-called profiling cookies).

Cookies may be stored permanently on the device for a period of variable duration (so-called permanent cookies) or they may be deleted upon closure of the browser or be of limited duration (so-called session cookies).

Upon access to any page on the Website, a banner will display brief notice concerning cookies. Closing the banner or continuing to navigate by visiting other areas on the Website or selecting an element on the same (such as an image or link), indicates your consent to the use of profiling, non-anonymous analytical and third-party cookies. Consent to the use of cookies can be recorded by a “technical cookie”.

Consent is not required for the use of technical and functional cookies (as well as for anonymous analytical cookies). They are thus processed on the basis of the owner’s legitimate interest to provide improved navigation and use of the Website.

This Website uses the following cookies:

(a) Navigation Cookies

These cookies allow the Website to function correctly making it possible to view its contents in the relevant language and market from the User’s first visit. They allow the creation of an account, to log in and manage orders. If you are a registered User, thanks to these cookies the Website will recognise you when accessing the services offered to registered users.

(b) Functional Cookies

These cookies allow the Website to recognise you every time you visit, so that you do not have to enter your credentials every time.

If items have been added to the Shopping Bag and the session closes before the purchase is completed, these cookies allow you to continue with your purchases on your next visit to the Website (within a limited period of time) with the Shopping Bag in the same state as when you left it. These cookies are not indispensable for the functioning of the Website, but they improve the navigation quality and experience.

(c) Analytical Cookies

These cookies are used to create statistical analyses on the manner in which users navigate the Website (the device used, the number of pages visited or the number of clicks on a particular page during navigation).


  1. Google Analytics

We may also use third-party solutions to conduct web analytics, such as Google Analytics. Google Analytics is a web analytics service provided by Google, Inc., which uses cookies to help analyze how users use this website. The information generated by the cookie about your use of this Site (such as your IP address, the URL visited, the date and time the page was viewed) will be transmitted and stored by Google on servers in the United States. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: “”.

  1. No Warranty

The Company will not be liable for any claims, losses, or damages of any kind whatsoever which may result from the access, disclosure, use or modification by any party not authorised or authorised by us, or the introduction of viruses, worms or other harmful elements into the system and their possible effects on your personal information.

  1. Limitation of Liability

In no event the Company and, its respective employees, officers, directors or insures be liable to you or to any other person for any costs, damages including any special, incidental, exemplary, indirect, or consequential damages, or liability of any nature. Arising or resulting from the collection, use, transfer, processing, or storage of personal information obtained by us and resulting from your access to and of the Website or collected through the Other Channels.

  1. Access to Personal Data

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in “Contact” section of the Website.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within 14 days days and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within the timeframe described above. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

  1. Governing Law and Jurisdiction

This Privacy Policy shall be governed by the relevant laws of the United Arab Emirates. We will try to resolve any disputes with you quickly and efficiently. If you are unhappy with us, please contact us as soon as possible using the contact details at the top of this page. If we cannot resolve a dispute and if you want to take court proceedings, the Courts of Dubai, United Arab Emirates will have exclusive jurisdiction to solve our dispute.